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Creative review, presentation, design
Client Case Study: Flip
Flip is an all-in-one app to help you make free interbank transfers and e-wallet top-ups, send money abroad and get everything from data and phone credits to electricity tokens at a lower price.
Flip
As part of our long-term collaboration with Favor, we provide them with creative workshops.
Through this, we would look at their existing creatives, recommend best practices and suggest new ideas for upcoming campaigns.
Project Type
Creative review, presentation, design
Skills
Design, Slides, Rich Media
The process
For all of our creative workshops and reviews, I have established the workflow for myself and the rest of the team to follow:
- Step 1: Find out necessary information about client's app
- Step 2: Gather creative assets and resources
- Step 3: Analyze existing creatives and compare performance versus benchmarks
- Step 4: Brainstorm creative ideas
- Step 5: Narrow down to the best idea(s) and make the creatives
- Step 6: Follow up after some time, iterate if necessary
The outcome
After going through the above steps, I build a Google slides deck to present to client, which consists of:
- General mobile ad best practices
- Analyze client's existing ads
- Suggest new ideas based on best practices, analysis and campaign goals
The campaign
For their upcoming Hari Raya campaign, I worked with my teammate to come up with two creative concepts then created the mockups to share with the client:
- Light up a home for Hari Raya: an interactive ad where user can click to light up a home for Hari Raya
- e-Duit Raya: showing how the app can be used to send money to loved ones
We presented the workshop to the client and received very positive feedback.
