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Pitch, creative ideation, mockup
Client Case Study: Favor
Favor Delivery is a same-day delivery and online food ordering platform headquartered in Austin, Texas.
Favor
As part of our long-term collaboration with Favor, we provide them with creative workshops.
Through this, we would look at their existing creatives, recommend best practices and suggest new ideas for upcoming campaigns.
Project Type
Creative review, presentation, design
Skills
Design, Slides, Rich Media
The process
For all of our creative workshops and reviews, I have established the workflow for myself and the rest of the team to follow:
- Step 1: Find out necessary information about client's app
- Step 2: Gather creative assets and resources
- Step 3: Analyze existing creatives and compare performance versus benchmarks
- Step 4: Brainstorm creative ideas
- Step 5: Narrow down to the best idea(s) and make the creatives
- Step 6: Follow up after some time, iterate if necessary
The outcome
After going through the above steps, I build a Google slides deck to present to client, which consists of:
- General mobile ad best practices
- Analyze client's existing ads
- Suggest new ideas based on best practices, analysis and campaign goals
- Sharing similar creatives I've created for other clients
