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Pitch, creative ideation, mockup
Client Case Study: Grab
A Singaporean multinational technology company which provides users with transportation, food delivery and digital payments services via a mobile app.
Grab
We are pitching to Grab a new campaign idea that is focused on branding.
Grab has been our long-term client who mainly focused on retargeting, so this is an exciting new area that we would like to expand the collaboration to.
Project Type
Branding campaign, pitch
Skills
Design, HTML, CSS, rich media
The pitch
While Grab has been focusing mainly on performance marketing, we are proposing to start the marketing strategy with us from an earlier point in the marketing tunnel to increase the app's traffic, which will lead to increasing the longevity of their customers and create greater chances for monetisation touchpoints.
In order to achieve this, we've identified a few key points for the creatives:
- Be engaging and eye-catching as we want users to visit the app afterwards
- Intriguing customer and pique their curiosity to discover further
- Capturing more traffic during key moments (megasales, birthday bash, new launches)
The outcome
Based on the key points above, we created 3 ad concepts for Grab:
- An interactive product discovery carousel
- An interactive pull-to-reveal concept that aims to pique users' curiosity
- Using gyroscopic 3D effect for an immersive experience
