For Remerge brand

A DSP (Demand-side Platform) for high-performing, privacy-compliant app marketing campaigns. Remerge provides app retargeting - targeted, personalized advertising for mobile.

Remerge

As a member of Remerge's Brand and Design team, my role is two-fold: I provide creative services for Remerge's advertising clients; and I also make brand creatives and marketing materials for the Remerge brand.

Below are some of the works I've created for the Remerge brand.

Project Type

Marketing collaterals, events, branding

Skills

Photoshop, Illustrator, InDesign

Remerge office

The office

When Remerge went through a rebranding, we engaged with an external agency to help us come up with a new brand. They provided us with the toolkit for a new brand, however many of the assets like website, newsletter, social media graphics, etc. had to be recreated by us.

One of the first thing I was tasked to work on was the office design for our Singapore office since we recently moved. I wanted to create a welcoming, homely space that my colleagues would want to come in, and at the same time incorporating the brand's quality and assets. Some of my tasks include:

  • Liasing with various producers and contractors to redo the laminate flooring, wall paint and faux grass.
  • Since the office is just one big room, I tried to partition it into 3 main zones: pantry/dining zone, working zone, chill zone.
  • Making the sketch of the office layout then translating it into 3D renders to share with everyone my ideas
  • Buying furniture and decorations including a neon sign design
  • Producing wall and door stickers

Marketing materials

I was also responsible for the design of many marketing materials that were published in different channels: Facebook, Instagram, LinkedIn, newsletters, articles, and event booths.

  • Work closely with the Marketing team (content marketing managers, field marketing managers) to understand the brief, target audience and marketing goals, and suggest design concepts that align closely with the goals and target audience.
  • Created email templates both for internal, external communication as well as our newsletters (using Pardot, HTML and CSS)
  • Created event materials: booth design, brochure, card, promotional post for social media
  • Made ad mockups to communicate our service offerings to clients and prospects
  • Created graphical assets for the main Remerge website, landing pages and blog posts
  • Designed in different languages aside from English, such as Japanese, Chinese and Korean for local markets
Remerge email 1